The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world.

The Shift 100 entrepreneurs are at the forefront of the industries revolutionary change; shifting gears to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.

Twitter: @SyncSpotWWFacebook: @syncspot

Mohammed and Jubair Jalil founded Syncspot in 2015 after acknowledging that discounting can damage long-term brand value and undermines margin.

SyncSpot helps retailers and brands increase in-store sales without the need for discounts. Using AI and automation technology reducing cost and increasing the effectiveness of a promotion by using real-time social data and previous purchase history.

USP: An AI platform that enables brands to improve the value of their promotions.

To view the full Shift 100, click here.