The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world.

The Shift 100 entrepreneurs are at the forefront of the industries revolutionary change; shifting gears to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.

Twitter: @VexPopFacebook: @VexPop

Med Bukey is the founder, Architect, Developer & Project Manager for VexPop.

VexPop is a new Social Utility platform that will push public opinions on every topic and reverse the role of marketing and advertising in favour of the consumer, and challenge the mainstream media.

USP: A social media platform to enable, engage and measure public opinion.

To view the full Shift 100, click here.