The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world.

The Shift 100 entrepreneurs are at the forefront of the industries revolutionary change; shifting gears to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.

Facebook: @yadaevents

Martin Roots & Mehram Sumray-Roots are the founders of yada.

yada is a real-time events management platform which is designed for every aspect of life’s events. It allows event organisers to create personalised event pages, connect with their attendees and collate contributions from participants. The LiveView combines the social content into a projectable slideshow that showcases the event in real-time from beginning to end.

USP: a unique platform created for events

To view the full Shift 100, click here.