The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world.

The Shift 100 entrepreneurs are at the forefront of the industries revolutionary change; shifting gears to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.

Twitter: @GoHotstreet

The founders comprise of two coders, one publicist and a designer who decided to set up Hotstreet in 2013 after they looked for ways to help improve small businesses in Mexico.

Hotstreet is the solution to drive more traffic into your stores by using social media locally and engage with customers around your business.

USP: A web based platform that converts local behaviour into digital insights relevant for your business.

To view the full Shift 100, click here.