The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world.
The Shift 100 entrepreneurs are at the forefront of the industries revolutionary change; shifting gears to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.
Powr of You was founded by Keshav Malani and Shruti Malani Krishnan. Keshav has over 6 years in tech and strategy and Shruti has over seven years’ experience spanning strategy, operations and technology consulting with Accenture.
Brands can learn about consumer behaviour with a unified view across devices and platforms, driving greater marketing ROI. Consumers can manage their entire connected digital life in one place and get a share of the revenues as rewards.
USP: A consumer intelligence tool that connects brands and consumers to learn and earn from their digital footprint.
To view the full Shift 100, click here.