The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world.

The Shift 100 entrepreneurs are at the forefront of the industries revolutionary change; shifting gears to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.

Twitter: @smartzerFacebook: @smartzerapp

Smartzer is a video technology company founded in 2012 by Karoline Gross with a vision driven by her belief that in the future all videos will become interactive and clickable.

Smartzer’s interactive video players allow e-commerce companies to generate sales and capture detailed analytics directly from their videos. The video player adds clickable hotspots to your videos. Viewers can click anything in the video to see more information or a link to shop.

USP: an interactive video platform for the web and mobile that allows users to make purchases by clicking on items in the videos.

To view the full Shift 100, click here.