The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world.

The Shift 100 entrepreneurs are at the forefront of the industries revolutionary change; shifting gears to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.

Twitter: @sopost

Jonathan Grubin is an entrepreneur and founder of SoPost. He has over seven years’ experience with start-ups, particularly in the areas of online, social media and logistics.

SoPost has developed an automated, effective way for brands to ship product samples to potential customers. Leveraging social networks and the connections of existing customers, SoPost lets customers “give” samples to each other and collects consumer data gaining brand insight.

USP: Allows consumers to give samples to each other, while collecting valuable consumer data.

To view the full Shift 100, click here.