The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world.

The Shift 100 entrepreneurs are at the forefront of the industries revolutionary change; shifting gears to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.

Twitter: @WhichitProFacebook: @whichit.me

Whichit was founded by in 2014 by Jonathan Gan, Yarden and Galit, with backgrounds in business, technology and design.

Whichit is an interactive content platform that enables publishers and marketers to increase user engagement, open new revenue streams & gain user-related insight. The company has a unique technology that profiles users based on their preferences and provides bespoke commercial incentives in real time.

USP: Whichit is a platform to create and publish Interactive Commercial Content.

To view the full Shift 100, click here.