Jay and Meelan Radia

The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world.

The Shift 100 entrepreneurs are at the forefront of the industries revolutionary change; shifting gears to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.

Twitter: @YieldifyFacebook: @Yieldify

Jay and his brother Meelan started Yieldify after realising that eCommerce sites were lacking a simple, easy to integrate tool that allowed them to improve their customer experience.

Yieldify creates smart and simple marketing technology products that predict customer behaviour to optimise customer experience with brand revenue. Trusted by over 500 brands on more than 1,000 websites globally.

USP: Yieldify monitors visitor interactions enabling website personalisation.

To view the full Shift 100, click here.