The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world.

The Shift 100 entrepreneurs are at the forefront of the industries revolutionary change; shifting gears to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.

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Jamie Parker founded wayve with one objective in mind, to make multiscreen advertising simple for everyone involved. Jamie started his career at Tangozebra in 2002 where he gained in-depth knowledge of the digital marketing industry across client service, creative and technology.

The wayve toolset makes it simple to build, deploy and analyse rich HTML5 content across all screen sizes, from mobile to desktop. Upload layered .psd or .pdf files and sit back whilst the ad built automatically, right in front of your eyes.

USP: wayve is the world’s first 360° advertising platform that enables brands to unite their audiences across mobile, desktop and digital outdoor.

To view the full Shift 100, click here.