James Booth Scoota

The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world.

The Shift 100 entrepreneurs are at the forefront of the industries revolutionary change; shifting gears to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.

Twitter: @Scoota_GroupFacebook: Scoota

James Booth founded Scoota in 2008. Prior to this, he was co-founder and CEO of Tangozebra, the leading provider of digital marketing solutions in Europe, with a UK market share of 70% for its rich media solutions.

Scoota is an online advertising technology company that enables advertisers to create, activate, measure and optimise brilliant brand campaigns at scale.

USP: A programmatic rich media platform.

To view the full Shift 100, click here.