The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world.
The Shift 100 entrepreneurs are at the forefront of the industries revolutionary change; shifting gears to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.
Giles Palmer founded Brand Watch in 2006, which was devised to help organisations find and engage with online conversations that matter.
The Brandwatch analytics platform gathers millions of online conversations every day and provides users with the tools to analyse them, empowering the world’s most admired brands and agencies to make insightful, data-driven business decisions.
USP: A social media monitoring system summarising content on the web.
To view the full Shift 100, click here.