The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world.

The Shift 100 entrepreneurs are at the forefront of the industries revolutionary change; shifting gears to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.

Twitter: @AdbrainTech

After 15 years in the digital marketing industry, Gareth Davies experienced the frustrations that come with the surprising inefficiencies of mobile marketing.

Adbrain's breakthrough customer ID mapping platform enables marketers to target and measure an individual consumer across different devices, platforms and channels. Adbrain powers marketers and their tech partners to understand and engage with their customer 1:1 across devices, channels and platforms.

USP: Breakthrough customer ID mapping enabling marketers and their partners to deliver a personalized, consistent message across the multiple devices used throughout the buyer's journey.

To view the full Shift 100, click here.