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The Shift 100 has been put together to identify retail technology entrepreneurs who are bringing new ideas and products to market, creating integrated customer experiences and leading the move away from traditional ‘clicks and mortar’ e-commerce.

These entrepreneurs have been selected because they are dynamic, agile and shifting gears. They have brought an innovative product to market, cleverly harnessed a technology or process, led the revolutionary execution of a new technology and disrupted their markets.

Erwan Krotoff and Pascal Therond have been recognised within retail technology Shift 100 in association with KPMG Small Business Accounting.

Founded in 2005, Erwan Krotoff and Pascal Therond set up Kalista after both having extensive experience in the retail and supermarket industry.

Twitter @kalistasolution

Kalista offers expertise in merchandising to retailers and their suppliers adding value to perceptions of brands and stores, develop customer loyalty and optimise sales efficiency. Their software Perfect Shelf is a 3D collaborative platform that enables the creation, design, management and execution of the shopping experiences across the entire consumer decision journey.

USP: Precise 3D models of representative supermarkets, placing the virtual products directly onto the shelves.

To view the full Shift 100, click here.