The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world.

The Shift 100 entrepreneurs are at the forefront of the industries revolutionary change; shifting gears to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.

Twitter: @HotjarFacebook: @HotjarApps

HotJar was founded in January 2014 by David Darmanin. David is an entrepreneur and consultant that has generated hundreds of millions of dollars for small to large businesses over the last 12 years.

Hotjar develops intuitive and disruptive research and optimisation tools for web businesses. They help their customers realise how visitors are really using their websites. The service helps them collect feedback and turn more visitors into customers.

USP: Helps customers understand why their website visitors are not converting, by leveraging technologies such as visitor playback, heatmaps, polls, and surveys.

To view the full Shift 100, click here.