The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world.
The Shift 100 entrepreneurs are at the forefront of the industries revolutionary change; shifting gears to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.
The founders launched Lamp 360 in 2012. They have backgrounds in marketing, technology and business.
LAMP stands for Lead Automated Marketing Process. They help companies sell more, grow faster at less cost. LAMP simplify and automate customer acquisition and retention processes.
USP: type of software known as marketing automation and content marketing software.