The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world.

The Shift 100 entrepreneurs are at the forefront of the industries revolutionary change; shifting gears to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.

Twitter: @magicopenr

Christina Richardson and Vitaly Yakovlev founded Openr in 2014. Christina has previous startups beginning her first one at 19 years old. Prior to Openr, Vitaly worked as an IT consultant.

Openr drive action from content shared – be it traffic, email subscriptions, polls, even payments. Openr is a personalised conversation starter, letting businesses engage the people that are already engaged with earned content.

USP: A disruptive, digital marketing tool that turns every page you share into a promotional message for your business.

To view the full Shift 100, click here.