The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world.

The Shift 100 entrepreneurs are at the forefront of the industries revolutionary change; shifting gears to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.

Twitter: @tvsquaredFacebook: @tvsquared

Calum Smeaton founded TVSquared with Hew Bruce-Gardyne in 2012 to bring state-of-the-art analytical capabilities to the world of TV advertising.

TVSquared provides same-day measurement and optimization opportunities for TV advertisers. With timely insights into the “who, what, when and where” of TV, brands, agencies and networks proactively improve campaign performance.

USP: Same-day performance insights to improve TV campaign efficiency.

To view the full Shift 100, click here.