The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world.

The Shift 100 entrepreneurs are at the forefront of the industries revolutionary change; shifting gears to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.

Twitter: @formisimoFacebook: @formisimo

Formisimo was founded by Al Mackin and Tom New, and the technology was born out of their frustration with filling in forms and online checkouts. Al founded a digital marketing agency where he used data and analytics to improve the performance of his client’s websites. He then created a prototype to measure how website visitors engaged with forms.

Al Mackin and Tom New formed Formisimo analytics which helps reduce the number of visitors that don’t complete at the checkout.

USP: Making the World’s Forms and Checkouts easier to use.

To view the full Shift 100, click here.