Real Life Analytics

The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world.

The Shift 100 entrepreneurs are at the forefront of the industries revolutionary change; shifting gears to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.

Twitter: @RLAnalyticsFacebook: @reallifeanalytics

Vancouver native Robert DeFilippi was at graduate school at the Australian National University in 2011, when he met the fellows across the hall, Adam Carrigan and Jorge Torres. The three teamed up to launch a startup called Real Life Analytics.

Real Life Analytics enables targeted advertising on any digital screen. Using patented visual recognition technology we can enable every screen to recognise who is in front of it and serve them the right targeted content first time every time.

USP: Produces revolutionary facial detection software that enables demographic targeting of ads on digital signage.

To view the full Shift 100, click here.