Seven new businesses have been created by this year's The Apprentice candidates since the programme completed filming in the spring of this year, according to new data from business credit experts, Creditsafe.
Series eleven candidates are following a familiar pattern where even those who haven’t won the show strike out in business for themselves having been inspired by their experience. Luisa Zissman the self-styled entrepreneur & media girl was Apprentice runner up in series nine and went on to become 2014’s most searched for female company director in the UK on the Creditsafe system. Ms Zissman launched The Baker Shop Ltd, selling bakeware, sugar craft and cake decorating products alongside her book Wicked Cupcakes after appearing on the show.
At least 13 of the 2015 candidates currently hold the position of, or have previously been, company directors. However, the successes and tenures of the candidates vary dramatically, ranging from appointments lasting a couple of months to long-standing positions in firms with track records over several years.
The eccentric Ruth Whiteley - who was fired in week 4, Mergim Butaja - who was fired this week, April Jackson - who was one of two others fired alongside Mergim this week, and David Stevenson - who remains in the process, are among the candidates to have set up a business after The Apprentice finished filming.
Rachel Mainwaring, operations director at Creditsafe UK said: “The entrepreneurial attitude of the Apprentice candidates continues to shine, even when they are ‘fired’ from show. The fact that so many candidates have started new businesses reveals their desire to succeed even if they were rejected by Lord Sugar."