Naomi Ellis from Okappy takes a look at digital marketing asking why it’s so important and what to look for when hiring for or developing your digital marketing team.
What is digital marketing and why is it so important? According to the Digital Marketing Institute, Digital Marketing is “the use of digital channels to promote or market products and services to targeted consumers and businesses.” There are many benefits to digital marketing including how inexpensive it can be and it’s ability to reach a large audience in a short time-period. With the growing number of people consuming vast amounts of digital content on a daily basis, very soon digital marketing will take over traditional forms of marketing altogether!
It is vital for companies to get ahead of the game and start utilising a digital strategy within their current plan for business growth. To do this you may need to hire a digital marketer. Following are our 7 essential characteristics that all digital marketers need to have to ensure they do the best job possible. Each characteristic is an indicator for what you should be looking for when hiring a new employee for your marketing department. Additionally they can provide you with a starting point for the skills and characteristics you should be developing within your existing team .
- Analytical Drive
- Creative Desire
- Ability to Put Themselves in Other People’s Shoes
- Good with Words
- Collaborative Mindset
Read more about increasing your online presence to gain more clients here: https://www.okappy.com/increase-online-presence-gain-customers/