Lawrence Price:

Hi, I'm Lawrence Price from freshbusinessthinking.com. Today I've come to Microsoft, to speak to Marketing Manager Cedric Shambaz about search marketing.

Cedric Shambaz, Marketing Manager at Microsoft UK:

Search engine optimisation and search engine marketing work hand in hand. If you have a great performance in search engine optimisation, you'll see your performance in search engine marketing improve dramatically. You will increase in consequence your click through marketing. A good search engine marketing campaign will improve your search engine optimisation, and you will rank higher in results.