By Thomas Eason

KLM turns to SDL Media Manager to power innovative rich-media website in 18 languages across multiple channels

New York — 23 Feb 2012 — SDL (LSE: SDL), the leading provider of Global Information Management solutions, is proud to support the launch of an innovative platform on KLM.com that harnesses the global brand experience with multilingual rich media.

KLM Royal Dutch Airlines, one of the oldest airlines in the world, was one of the first companies to implement SDL Tridion®. As an SDL customer for nearly 10 years, KLM turned to SDL Media Manager™ for managing the technology that supports videos and images on the KLM.com website. Beyond providing inspirational information to travelers, the experience platform features images, sounds and more than 30 videos and interactive elements that offer visitors a taste of what they can expect on board. The videos preview on-board services such as meals and wine selections, show behind-the-scenes footage of how KLM designed everything from the dinnerware to the entertainment options and narrate the company history in a modern and engaging medium. In addition, every component of the interactive platform can be shared through social media.

“The greatest challenge presented by the use of rich media was to fully embed the content in KLM.com, translate the videos and content into no fewer than 18 languages and render it suitable for different types of web browsers and devices,” says Rob Zwerink, Director E-Development of KLM. ”This solution is easy to manage and to reuse over all our different online touchpoints, including mobile and social media.”

“KLM’s new experience platform is spectacular and we’re thrilled the company has chosen SDL Media Manager to execute its vision of taking customer experience management to a new level,” said Jan Jaap Kolleman, CEO of the Web Content Management Solutions division at SDL. “With SDL’s powerful multilingual and multimedia capabilities, we’re confident in KLM’s ability to deliver its customers the most dynamic brand experience possible. We’re proud to be a part of their next generation of digital engagement.”

SDL has a strong portfolio of travel clients that also includes Virgin Atlantic, Emirates, Alitalia, Denver Airport and Mandarin Oriental Hotels.


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