A telemarketing company based in North Ayrshire in Scotland has become the first call centre in the UK to pay all employees the voluntary Living Wage.

Many of Voca Telemarketing's staff are currently paid the National Minimum Wage (NMW) of £6.70. But now all employees, regardless of age, will be paid £8.25 per hour from 1 January.

For some staff, the Living Wage will mean a £3,100 pay rise. Voca said almost half of its workforce is aged between 18 and 24, meaning they would miss out on the National Living Wage coming into force for over 25s in April.

Victoria Edwards, Voca’s managing director, said: We are very pleased to be the first call centre in Britain to be offering all staff the voluntary living wage.

“It is the morally and socially right course for employers to follow and together with good training will deliver staff productivity, retention and recruitment benefits. We hope our latest pay initiative sets the trend for the call centre industry as a whole where a large proportion of workers are under 25.”

Sarah Vero, the director of the Living Wage Foundation, said: “The best employers are voluntarily signing up to pay the living wage. We hope the leadership shown by Voca Telemarketing will encourage other call centres to review their own pay and reward packages, and consider how they too could become living wage employers.”