By Claire West

Sara Parker has been appointed as CBI London Regional Director. She will be responsible for membership in the London region, and representing the area’s business community on key policy issues.

Sara Parker (née Draper) joined the CBI in 2006 and has worked in a number of different policy areas. Previously she was head of the CBI’s creative industries group, and has also worked extensively on the CBI’s Tax Task Force and on business rates policy.

In her new role Sara will represent the interests of the CBI London region businesses in City Hall. Some policy areas of focus will include: transport infrastructure and Crossrail; maximising business opportunities for the 2012 Olympics; and improving London’s skills base. Sara will also manage the calendar of high-profile CBI events for the London business community.

John Cridland, CBI Director-General Designate, said:
“I am delighted to welcome Sara to her new role, and look forward to working closely with her on behalf of CBI London members. Sara’s wealth of policy experience, including many of the areas of focus for London business, means that she is very well positioned to represent this region in government. ”
Sara Parker said:

“London is a key driver of the UK’s economic growth and competitiveness, and has several world-class sectors, from financial and professional services to digital and creative industries. The capital is held in high regard as a global business hub, but this cannot be taken for granted.

“My priority is to press for conditions in which businesses in London can thrive, and to make it the natural choice for international investors and companies. We will focus on factors that create a platform for growth in all sectors, infrastructure and skills, being two clear examples. We also need to maximise the significant opportunities for business presented by the Olympics, not just in 2012, but beyond.
“My job is to lobby government to ensure that policy at all levels supports and promotes London business so that the Capital can continue to be successful and a national driver for growth.”