By Claire West
SalesOut, the provider of actionable insights to the FMCG industry, picked up two prestigious awards at this year’s Field Marketing and Brand Experience Awards (FMBE 2010). Recognised as the top New or Developing Agency of the Year and scooping Gold, SalesOut also picked up the Bronze award for Innovation in Action for its SmartCash campaign with Booker.
As one of only two companies strong enough to make it to the shortlist for New or Developing Agency of the Year, SalesOut saw off competition from Flourish to pick up the Gold award. The Innovation in Action category was hotly contested, with entries from household names such as LV, Vodafone and Vauxhall. SalesOut’s direct marketing solution SmartCash, which generated up to 58% voucher redemption for Booker, picked up the Bronze award, after demonstrated to the judges a strong return on investment.
Frank Wainwright, Awards Director at FMBE 2010, comments, “SalesOut has caused a real stir since starting out a few years ago. Our judges recognised that the central message of 'actionable insight' made brands aware of the leverage wholesaler data can provide. Our judges also recognised that SalesOut had managed to package consultancy and analysis into accessible products such as SmartCash; a product designed to fill distribution gaps by targeting resources where they are needed. SmartCash is a solution that is bound to find favour in a period when ATL marketing budgets are under threat.”
Marcus Vallance, CEO of SalesOut, adds, “Since its inception, SalesOut’s dedicated team has focused on developing industry-leading data transparency solutions for the wholesale sector and its trading community. For us and our solutions to be recognised in this way is a real testament to what we have achieved in a relatively short time and we are extremely pleased to have been recognised in not one, but two categories.”