Saga is a British company focused on serving the needs of those aged 50 and over.
It has 2.7 million customers. The company has four call centres.
All are in the UK, three in Folkestone, Kent at Middelburg Square, Enbrook Park and Cheriton Park; the fourth at the Eurokent Business park in Ramsgate, Kent.
The director general is Dr Ros Altmann.
Saga Holidays provides package holidays and tours across the globe, it owns and operates the cruise ships Saga Pearl and Saga Ruby and also owns and operates the Bel Jou Hotel in St Lucia.
Saga Insurance provides motor, home, travel, health, boat, holiday home & pet insurance.
Saga Personal Finance provides savings accounts, credit cards, travel money, financial advice, equity release, share dealing, annuities, life assurance & long term care funding advice.
Saga Independent Living provides domicillary care.
Sidney De Haan founded the company. His son Roger De Haan took over in 1984, after his father's retirement.
Saga was acquired by the private equity firm Charterhouse in 2004.
Saga merged with The AA (owned by CVC and Permira) to form Acromas Holdings.