By Marcus Leach

ITV could miss out on as much £8 million from advertising revenue due to the fact they will not be able to run their usual adverts during coverage of the Royal Wedding.

Reports in The Daily Mail suggest ITV will have to run uninterrupted coverage of Prince William's marriage to Kate Middleton on April 29th. The wedding is defined as a ‘formal royal ceremony' by Ofcom, which defines an ‘occasion of which the Sovereign or members of the British Royal Family enjoying the prefix “Royal Highness” are the centre’.

This means the commercial broadcaster will be unable to interrupt coverage for advertising purposes. However, ITV have already decided that Phillip Schofield and Julie Etchingham will present its coverage.