By Daniel Hunter

The news that the Royal Baby is due in April 2015 will give 'Brand Britain' a welcome boost, according to the London School of Marketing.

Kensington Palace today (Monday) announced that the Duke and Duchess of Cambridge are expecting their second child in April.

Anton Dominique, Chief Marketing Officer at the London School of Marketing, is particularly optimistic about the impact it will have on business.

"The marketing impact of the next Royal Baby is going to be huge, not just for businesses in the baby sector but for 'Brand Britain' as well," he said.

"We all remember the scenes when Prince George was born. Britain was top of the world news agenda for more than a week and that had a phenomenal impact on tourism and British businesses overseas. Studies have shown that the young prince pumped between £250—350 million into the British economy."

Anton even suggested that nostalgia and sentiment may play a part in the naming of the child if it is a girl.

"If the next child of the Duke and Duchess of Cambridge is a girl, I believe the impact is going to be even bigger, especially if it is called either Elizabeth or Diana," he added.

"Nostalgia is a very powerful tool in marketing and a new Princess Elizabeth or Princess Diana would, at least in advertising terms, outshine her older brother."

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