By Daniel Hunter
Six young independent retailers, who have had their first taste of the high street in a newly-opened pop-up shop, are already in profit.
Handmade print company Bertie & Jack covered their contribution to the co-funded rent within a few hours, in addition the Bath-based business has so far added more than £1,200 in sales and has spotted an upturn in visitors to its website.
British sock manufacturer Morrow Outfitters has added more than £600 to profits, covering rent in the first two hours, with five more trading days still to go before the next six businesses step in.
Both were co-working in PopUp Britain, a pop-up shop set up in a former estate agents that had been empty for more than a year in Richmond, Surrey. Since the outlet opened last week, the town has seen 1.1 million visitors thanks to the torch relay and the Olympics men’s and women’s road races — which saw Lizzie Armitstead take silver.
Emma Jones, co-founder of StartUp Britain, the national start-up campaign, said: “We’re delighted that our pilot store has made a difference to the first six start-ups. Before the pop-up, most of them had only had exposure to the public via festivals and events, which had been mixed.
“This allows them to get established - and more importantly, carry on the day job online as they pick up sales, feedback and future business.”
Maria Allen Jewellery, another of the first businesses more than broke even in the first day, has added £800 profit to her business after a week and has seen more people visiting her website.
She said: “A lot of people just called in when they saw the shop, but didn’t have time to buy there and then, so it was easier for them to go home or back to the office and go online.”
Vulpine, a new cycling apparel brand, has been in the right place at the right time — at the epicentre of the British cycling Olympic experience.
Founder Nick Hussey said: “Being in Richmond is ideal because it is likely the most dense epicentre of keen cyclists in the UK. Richmond Park, the cycling Mecca of London, is nearby. And the Surrey Hills, offering the route of the road cycling Olympic events, are local roads!"
Nick covered his rent in two days.
Tier One, a snappy tailored shirt company, took its rent in two hours and has seen a steady profit over the first week.
The pop-up will be changing over with six new start-ups moving in ready for next week. Anyone interested should go to www.startupbritain.org/highstreet and apply.
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