By Jonathan Davies
The Rugby Football Union (RFU), the governing body of English rugby union, has signed a three-year partnership deal with Samsung.
The deal will see electronics giant become Consumer Electronics & Smartphone Partner to the RFU and England rugby team.
Samsung will install more than 700 state-of-the-art digital screens at Twickenham and England's Pennyhill Park training facility.
According to Samsung, its 'Smart Signage' will "significantly enhance the fans’ experience and benefit elite and grassroots player levels, reflecting the growing importance of technology in enhancing the game.”
More than 2,000 RFU affiliated grassroots clubs will also be offered the chance to buy access to the 'Smart Signage' and coaching technology.
Sophie Goldschmidt, RFU Chief Commercial & Marketing Officer, said: “We are delighted to welcome Samsung to our partnership family, a brand that is internationally renowned as an innovative industry leader.
“There are natural synergies between Samsung and the RFU, as sport and technology become increasingly intertwined and we both strive to be at the forefront within our specialty areas. This partnership importantly supports both the elite and grassroots levels.
“In 2012 we committed to invest £76m into the development of a modern, connected stadium, and the partnership with Samsung is another stepping stone to achieving our goal. We look forward to working closely with Samsung to benefit the future of English rugby.”
Andy Griffiths, President of Samsung Electronics UK, said: “Samsung has long been committed to sport, both in the UK and globally, and we take pride in bringing fans closer to their passions and creating unforgettable experiences through our technology.
“Partnering with the RFU and England Rugby team is a very exciting step for us ahead of what will undoubtedly be a fantastic year for the nation. The installation of leading Samsung technology at Twickenham and Pennyhill Park will not only support the England team, but will bring fans closer to the game than ever before, ensuring that they don’t miss a single kick, try or tackle.”
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