By Claire West
Recent research by YouGov SixthSense into shopping centres and retail parks, has found that despite online advantages, 90% consumers have visited shopping centre within the last 6 months.
Consumers who have visited a shopping centre within the last six months were also asked which categories of product they had bought on their most recent visit. Clothing and footwear was the most popular category with 58% of large shopping centre shoppers, and 60% of very large regional centre shoppers.
Among the 10% who have not visited a shopping centre in the last six months, the main reasons cited for not shopping at one include: not having a shopping centre near them (37%), a preference for shopping on the high street (25%) and wanting to support the local high street (22%).
Commenting on the findings, YouGov SixthSense Research Director James McCoy, said: “The research highlights the uncomfortable truth that shoppers like destinations that offer affordable parking, are easy to get to and park at, and which offer the choice of retailers they want. Even though many shoppers incur travel costs in visiting these types of destinations, the choice of retailer on offer and convenience of access gives them enduring appeal.”