By Daniel Hunter

The British Retail Consortium is launching a consultation which seeks views on what the new front of pack nutritional labelling system for food should look like.

The consultation, which has been produced in collaboration with the Department of Health, asks interested parties how they want the new hybrid system for displaying nutritional information to be presented and positioned on food packaging.

The Department of Health will then draw on the consultation responses when it makes its national recommendation on the content and look of the new labelling system.

"This is a great example of how retailers are leading the way in helping customers to make informed choices about the food they buy," British Retail Consortium Deputy Food Director, Andrea Martinez-Inchausti, said.

"Our members are working closely with the Government to find a sensible and consistent approach to providing this nutritional information, which works best for customers."

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