UK retailers have continued to take a hit from online shoppers in the aftermath of Black Friday and Cyber Monday, according to industry analysts Springboard.
Shoppers decided against the huge crows seen at last year's event, opting to make their purchases online. And it appears that they followed the same trend in the following week. Springboard's data shows that retail footfall was down 2.7% in the week after the Black Friday weekend, compared with the same period last year.
Figures released on Tuesday by the British Retail Consortium (BRC) showed that retail sales actually fell in November, despite the huge wave of sales made over the Black Friday weekend.
The overall decline in footfall was driven by significant falls in high street and shopping centre activity, which recorded -4.2% and 3.4% drops respectively While retail parks bucked the trend with a 2% rise, retail park footfall rose considerably less when compared to the same week in 2014, when footfall increased by 3.7%.
Diane Wehrle, marketing and insights director at Springboard, said: "The volume of activity in retail stores in the week following the Black Friday weekend has dipped further on the back of strong activity within the ecommerce space.
"While the last payday before Christmas has traditionally driven a spike in sales for bricks-and-mortar retailers, there is strong evidence that the spending patterns of consumers are changing. For the first time this year, the Black Friday weekend was an online shopping experience for consumers, and it appears that click and collect opportunities have not generated the uplifts in footfall that some retailers may have hoped for.
"Leading into Christmas, we expect to see online shopping continue to make dents in footfall activity. However, as most last order dates for online Christmas shopping occur on the 18 and 19 December, it is possible we will see that traditional spike in footfall on 23 December as consumers head in store for last minute Christmas buying."