House keys

Businesses eager to recruit skilled digital professionals need to offer competitive relocation packages, according to recruitment specialists The Candidate.

The research found that one in four candidates have been offered a relocation package in 2016, up from 17% in 2015, with 94% saying they would relocate for the right role with the right perks.

Of the packages being offered, 69% included paid-for temporary accommodation, making this the top incentive. This was followed by paid-for transport (42%), an increased salary (35%), and paid-for legal fees (19%).

However, the research suggests that what candidates actually look for when relocating is moving to a city they have always wanted to live in (40%), and to move closer to loved ones (33%). The research also revealed that over half (58%) of respondents would want up to a 25% increase in pay, and a huge 38% would want upwards of this in order to move to an unattractive location, such as somewhere rural.

Brian Matthews, managing partner at The Candidate, said: “It’s no secret that there is a digital skills shortage; it is a huge concern for a lot of businesses in the sector that are desperate to recruit talent to help them expand.

“Our research suggests that relocation packages might be one answer to combatting this issue. By offering incentives in the form of perks, candidates will be more willing to move – in fact our research suggests that nearly everyone working in the sector would be more likely to."