11/05/2011

"I Love My Accountant" – Do You?

By Robert Craven, MD of The Directors' Centre

The last few weeks I've been working with and talking to accountants of all shapes and sizes... most have loved what I have to say but some have found it a little too challenging. A while ago I did an interview ( Accountancy Age Interview – a 25-minute interview on "What accountants should be providing to their clients).

My one-liner:

Accountants can be... should be... and, in fact, must be... fantastic for your business...

FIRST, they help you obey the law (all the compliance stuff), but more importantly, they add real value to your business:

- They can help you pay less tax

- They can help you to grow the business faster and more profitably.

Who wouldn't want someone like that on their side?

SECOND, if you think your current accountant (or any other supplier for that matter!) is underperforming then sack them - get one that you do trust and that does add real value to your business.

I do understand why this approach has ruffled a few feathers, but I must quote The Animals...

"I'm just a soul whose intentions are good: Oh Lord! Please don't let me be misunderstood ..."

For more information on Accountants read Robert Craven's Blog article Accountants and Professional Service Firms Update.

To find out more about increasing sales and profits in your business, please visit our website www.directorscentre.com or contact me at rc@directorscentre.com 01225 851044.

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