By Claire West

RedEye’s Director of Data & Deliverability Tim Roe has just been unanimously co-opted onto the Direct Marketing Association (DMA) Email Marketing Council.

Tim has over 20 years of experience in marketing and has been working with RedEye, helping clients improve online conversion through email, since 2004. Recent responsibilities involve developing the use of online engagement segmentation to optimise and improve clients ROI.

Tim said: “I’m delighted to have been elected onto the DMA Email Marketing Council. I have been working with the DMA for many years. For twenty years the DMA has been providing useful and inspiring information for direct marketers. With all the recent changes effecting email marketing the DMA are an excellent resource for companies interested in protecting their data. I’m privileged to be part of the council.”

Tim has served on the Email Council Best Practice and Legal hub of the DMA since March 2010. He has been involved in the production of a number of best practice white papers as well as contributing to the latest DMA best practice document. A regular industry blogger, he writes for the Email Council website and marketing blogs such as Econsultancy. Tim is now taking a proactive role within the council regarding the impending cookie legislation and European data protection laws.

Richard Gibson, Chair of the DMA Email Marketing Council commented, “Tim adds some valuable specialist knowledge to the team, not just in engagement segmentation, but cookie legislation and data protection. Co-opting him onto the prestigious DMA Email Marketing Council was an easy decision and one that will bring significant benefits to members’ ecommerce operations. We’re delighted he’s joining us.”

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