By Daniel Hunter
FundTheGap welcomes twice BAFTA nominated, Rastamouse, onto the site as its creators, Three Stones Media, seek half a million pounds worth of investment to take the children’s character international.
FundTheGap is the UKs newest equity fundraising platform for start-ups and small businesses looking to raise up to £2m of investment, offering businesses a seamless and professional online fundraising channel.
“It is fantastic that Rastamouse is to be featured on FundTheGap," said Greg Boardman, Producer, Three Stones Media.
"The initiative sits alongside Three Stones Media’s current funding activity, and will allow fans and people who are not already in the industry, including parents of the kids that love our show, to be a part of and to benefit from, the success of Rastamouse. It will also open us up to a range of investors we wouldn’t usually connect with if we were to only go down the traditional route of investment.”
Three Stones Media and the property’s rights holder, The Rastamouse Company, will use the investment to expand broadcasting internationally and to multiply Rastamouse’s merchandise offering. An early year’s and key stage one music programme for schools, called The Rocksteady Reggae Music Project, debuted last year in the UK and there are a range of brand licensing deals — including new music releases through a partnership with EMI and a live tour — currently in development.
“We meet with all kinds of entrepreneurs every week, but we are always looking for that distinctive X-Factor," Derek Uittenbroek, CEO and cofounder of FundTheGap said.
"We are thrilled to be welcoming Rastamouse onto FundTheGap and have pledged to invest £5,000 ourselves. As the first media company on FundTheGap, we hope to see many more of Rastamouse’s friends come through the site in the future.”
The Rastamouse management team and directors are aiming for significant revenue growth between 2013 and 2017, and are targeting an exit within five years to deliver a healthy return to investors, together with the benefit of tax relief.
“This is an exciting time to get involved in Rastamouse, the longevity of children’s programmes is proven when the concept reaches a certain volume of episodes. 100 episodes is thought to be the critical number and series four of Rastamouse, already commissioned, will produce the 104th episode," Boardman said.
Rastamouse launching on FundTheGap is part of an integrated investment campaign to raise £3m for a total of 32% equity. The investors will also benefit from EIS UK tax break which pays back 30% of each pound invested.
Rastamouse, voiced by Reggie Yates, is currently one of CBeebies’ top rated animated programmes and the most watched CBeebies programme on the BBC’s iPlayer.
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