Pubs and restaurants could be the surprising beneficiaries of an Easter weekend washout, according to the latest data from Worldpay.
Analysis of 2015 card spending across the UK hospitality industry shows pub landlords saw their takings rise by more than 120% on Easter Monday, as the blustery conditions led to poor attendance and cancellations at many outdoor events.
Worldpay claims this rise in spending is unusual, even for a busy Bank Holiday and suggests the wet weather might not be such a bad thing for the hospitality industry. A comparative analysis of 2014 spending – one of the sunniest Easter Weekends on record according to the Met Office - shows takings in pubs and bars were up by 46% on Easter Monday compared to average.
With holiday-goers and families hastily rearranging their plans in preparation for an Easter deluge, Worldpay’s data suggests that restaurants could see takings rise by nearly 60% on Bank Holiday Monday compared to average.
Dave Hobday, UK Managing Director, Worldpay, said: “Like many people across the UK, I’m praying that the forecasters are wrong, and we avoid a repeat of last year’s deluge.
“Every cloud has a silver lining however, and as our data shows, bars and restaurants with the foresight to market themselves as a refuge from the downpours could find themselves very busy this weekend.”