By Max Clarke

Innovators and creative minds across the country are being encouraged to protect their inventions and ideas to help design the future as part of this year’s World Intellectual Property Day.

Today sees the global members of the World Intellectual Property Office (WIPO) join forces to help raise awareness of how patents, copyright, trade marks and designs affect everyday lives.

This year the theme is ‘Designing the Future’. Designs are about the way an object looks and developers can invest a lot of time and money into making sure their designs are fit for purpose.

“Designs touch almost every part of our day to day lives," explained Minister for Intellectual Property Baroness Wilcox, "from the chairs we sit on to the phones we use. Registering your design with the Intellectual Property Office can offer protection against unauthorised copies and imitations.

“We are keen to encourage businesses to get their designs protected to allow them to reap the potential financial rewards of their innovations. Many people are unaware that you can register a design for just £60, granting exclusive rights that are renewable for up to 25 years.

“Today is about raising awareness of the importance to businesses of protecting their innovative ideas. Investing in their creativity and ideas now can help shape growth and success in the future.”

For more information about World Intellectual Property Day visit the IPO website, www.ipo.gov.uk. Intellectual property represents the property of the mind or intellect. It can be an invention, trade mark, original design or the practical application of a good idea.