By Daniel Hunter

Although there has been encouraging news of late with a 2.2% rise in like-for-like sales values against July 2012, and a 3.7% rise in employment noted in a separate BRC report, there have still been many casualties on the high street this year.

According to leading serial technology entrepreneur Dan Wagner, sustainable growth lies with a more seamless adoption of ecommerce and mcommerce channels.

Dan Wagner, is the CEO of Powa Technologies, which has implemented payment platforms for major brands and retailers such as Tesco, Superdrug, Laura Ashley and Heal’s.

“Relying solely on the weather for an upturn in retail sales is dangerous when we are in search of significant improvements in economic performance. Instead, there should be a greater emphasis on innovation that engages more directly with consumers to deliver more activity at the tills," he said.

"The lean towards digital shopping channels is needed but this should be done in a meaningful way that offers a personal experience and encourages some aspect of interactivity.

“We are seeing a major shift in the way we shop. Gone are the days where we walk around shops, picking items up, carrying them, queuing up at a till, packing them all away again, so that you can carry them around with you all day.

"New shopping models involve convenient delivery and collection methods, more enjoyable methods of browsing, and quick means of payment. We shouldn’t be anticipating the loss of the high street, we should be anticipating its evolution.”

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