By Daniel Hunter

New research has revealed that Londoners’ belief in the legacy value of the Olympics is improving, with 83% believing that it will have a lasting positive legacy for Stratford, and 79% for east London.

With just over 100 days to go, 76% think the Games will benefit London
overall in the long term, and two thirds (65%) believe it will leave a
lasting legacy for the UK, with Stratford residents being the strongest believers.

1,000 residents of London are being surveyed as part of a programme to
monitor changes in perceptions to the Olympics, and Stratford over a
period of three years.

The research from Triathlon Homes, the joint venture company
(consisting of developer First Base, and housing associations Southern
Housing Group and East Thames Group), that will own and manage the
affordable homes at East Village, the new legacy identity for the
Olympic Village, also found that the desirability of Stratford to
Londoners is improving.

Stratford is now perceived as a more desirable place to live too, with
61% of respondents citing the shopping and leisure activities, as well
as the transport links and schools as key positive factors.

“With belief in the legacy value of the Games improving, it’s fantastic to see this reflected in the desirability of Stratford," Barry Jessup, Director, Triathlon Homes commented.

"|Its appealing transport connections and world-class facilities are not only being recognised by existing residents, but by those who may consider moving to the area too.”

While Stratford residents rate their neighbourhood as more desirable
than those outside of the area, over 80% of all respondents agree that
Stratford is an up and coming area of London.

“It’s excellent to see that the majority of Londoners now believe in the legacy value of the Games," Sir Robin Wales, Mayor of Newham commented.

"For us, the Games have been about legacy from day one and East Village is at the heart of this. The new neighbourhood is bringing 2,818 homes to our borough, 675 of which are social rented, along with new educational and health facilities. With 28,000 people on our housing waiting list, those homes are much needed. The legacy is about more than the buildings though, it is also about the community we’re creating, within the Village and across the whole of Newham.”

Living in East Village, which will house 2,818 high quality homes,
(including 1,379 affordable homes owned by Triathlon Homes, and 1,439
private rented homes owned by Qatari Diar Delancey), also has a high
level of appeal among Stratford residents, with 60% stating that they
would want to live there if they could afford it.

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