By Daniel Hunter

The Organic Agency is delighted to be presenting at the Digital Impact Conference, being held in London on 18 July 2013.

The event is attended by communications and marketing professionals from charities large and small with an interest in their charity’s digital communications and is the most popular annual event organised by Charity Comms, the professional membership body for charity communicators.

The conference aims to highlight how digital activity presents many new opportunities for charities, including how to connect with supporters, increase funds, promote awareness and raise profiles.

James Moffat, Founder and Managing Director of The Organic Agency is presenting a session entitled ‘Content marketing - the latest fad or the future of a discipline?’. 94% of marketers use content marketing and the presentation will cover why focusing on content, rather than on channels, will help charities integrate their marketing initiatives and achieve better results through the use of cutting edge techniques.

"I am looking forward to the opportunity of relaying key findings of our extensive research into content marketing to a very receptive audience and to explaining how all charities, regardless of size and stature can greatly benefit from a strategic approach to content marketing," Moffat said.

The Organic Agency has considerable experience within the charitable sector. The company is currently working with a number of charities including leading children’s charity Plan UK on their Raise Your Hand campaign, which supports quality education for girls worldwide. Other charitable accounts have included the British Red Cross and United Response.

Digital Marketing moves at lightening pace and marketers need access to the latest information and advice - a new event – The Digital Marketing Show is taking place in Excel, London in November - visit www.digitalmarketingshow.co.uk

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