By Daniel Hunter

New research from Ukash, the online cash payment provider, reveals that nearly half (46%) of online shoppers feel frustrated by the security questions asked when making purchases on the internet. Over a third (39%) have abandoned an online transaction because they thought they were being asked for too much personal information.

This new research reinforces the very real fears consumers have about transacting online - and which Ukash aims to address by providing a way to shop online without having to give any personal financial information.

"Our research identifies that there's a frustration with having to give what feels like too much information when shopping online", explained Miranda McLean, Marketing Director, Ukash. "Whilst there's a recognition that the information is needed to protect consumers, there's also a fear that being asked too much might actually be putting them at more risk.

"With 98% of respondents to our survey, conducted by Populus, confirming they shop online, it's clear that the internet is the gateway to consumers" continued Miranda McLean. "But retailers need to be able to provide choice when it comes to payment methods. We believe giving shoppers a 'cash' option is vital.

"It is probably the case that shoppers are deterred from making small purchases online simply because of the level of information that would be needed to pay by credit or debit card.

"Ukash tackles that barrier by providing a great way to buy online using cash, without having to provide credit or bank card information and a number of merchants who sell low-priced items already offer Ukash as a payment option for precisely this benefit.

"With our research highlighting how cash remains a fundamental component of society, we believe Ukash is playing a crucial role in empowering consumers who rely on cash to take advantage of the online world without having to dramatically change their lifestyle. With e-money like Ukash, all sections of society that want to stick with conventional cash payment methods don't need to lose out on great online deals, and they can still budget and look after their spare cash."

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