By Daniel Hunter

Sir Richard Branson has been announced as a Counsellor to 1,300 future leaders from over 185 countries attending the One Young World Summit 2013.

Branson will attend the fourth annual Summit, taking place in Johannesburg between October 2 — 5, where he will be joined by One Young World Counsellor and B Team co-founder, Jochen Zeitz, the former chief executive of Puma and current Director of Kering and chairman of the board's Sustainable Development Committee - in an interactive Q&A session with One Young World leaders.

In the session, a group of One Young World Ambassadors will present a New Charter for Business Leadership.

The ‘B Team’, launched in June this year, is an independent not-for-profit initiative that has been formed by a group of global business leaders to create a future where the purpose of business is to be a driving force for social, environmental and economic benefit.

Other Counsellors for the One Young World Summit 2013 include Kofi Annan, former UN Secretary General; Sir Bob Geldof, activist and musician; Ahmed Kathrada, former political advisor to President Mandela; Paul Polman, CEO of Unilever; Arianna Huffington, founder of The Huffington Post, Muhammad Yunus, founder of The Grameen Bank and Nobel Peace Prize Laureate, Kathy Calvin, President and CEO, United Nations Foundation; Antony Jenkins, CEO of Barclays, Francois Pienaar, world-cup winning South Africa rugby union captain and Boris Becker, former tennis World No. 1.

These Counsellors will work with the exceptional young leaders to develop and drive tangible solutions to local, regional and global challenges across fields including political transparency, human rights, global business, health, sustainable development, education, leadership and governance.

“It will be a privilege to stand alongside these exceptional young leaders at the One Young World Summit 2013," Richard Branson, said.

“We created the B Team to develop and implement a Plan B for business that puts people and planet alongside profit. I am excited to listen to and learn from the young leaders at One Young World to ensure business becomes a force for good.”

David Jones, One Young World co-founder and Global CEO, Havas, said: “Throughout his career Sir Richard Branson has been an amazing role model for responsible business, entrepreneurship and for mobilising business for social and environmental benefit. He started his foundation, Virgin Unite, on the belief the business can and must be a force for good in the world.

“Through the B-Team he is now focusing his energies on getting millions of business leaders committed to a better way of doing business. We are proud to be members of the B team founders circle and absolutely delighted that he and Jochen will be joining us in Johannesburg as One Young World Counsellors.”

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