By Francesca James

Nearly one fifth (18 per cent) of all Christmas shopping is expected to take place on Cyber Monday* with 65 per cent of people planning on taking part, research revealed today.

Just under 40 per cent of all Christmas shopping will be done online and consumers will spend an average of £102 each on Cyber Monday, found research commissioned by Trusted Shops, Europe’s leader in online accreditation.

The survey of 2,000 consumers, conducted by OnePoll, also revealed that more than a quarter (28 per cent) of shoppers plan on spending in excess of £100, but despite the huge sales many shoppers reported they were unwilling to shop with online retailers that were not familiar or trustworthy.

“Many shoppers are struggling financially this year, but we can see expectations are still at an all time high for Cyber Monday,” said Jean-Marc Noel, co-founder and managing director of Trusted Shops. “It’s vital that retailers ensure their websites and teams are ready for what could be a record breaking day.”

Despite IMRG (Interactive Media in Retail Group) estimating that £4.6bn will be spent by online consumers during peak Christmas shopping weeks (Dec 3 & Dec 10) Trusted Shops’ research found that more than 26 per cent of people reported they would be spending less this Christmas compared to last year.

60 per cent said they would be spending the same as last year, and only 11 per cent said they plan on spending more.

It’s also clear that shoppers are not ready to risk what money they do have to spend in the run up to Christmas with 23 per cent of people saying they would never shop with an online store they were not familiar with despite cheap offers. Another 35 per cent said they would only shop with an online retailer that was displaying genuine online accreditation such as a trustmark.

“Good deals are not enough any more. Consumers might be hurting, but they’re still very savvy and can be suspicious of online retailers offering deals that are too good to be true,” add Mr Noel.

*Cyber Monday (December 3) is predicted by Amazon.co.uk to the biggest online shopping day of the year