One lucky Alaska resident received a shock on the weekend when his Oculus Rift headset was delivered by the company's founder, Palmer Luckey.
Deliveries of the virtual reality headset started on Monday for those who were able to pre-order it in January, but Mr Luckey said he wanted the "satisfaction" of delivering the first Rift headset to a consumer, two days before deliveries started.
Only developers had previously been able to get their hands on Rift in order to get used to the product for software development.
Having started developing the virtual reality headset in 2009, Mr Luckey said it was important to him to deliver the first one.
"I'll be damned if some random delivery guy is going to get the satisfaction of delivering the first Rift," he told game site Polygon. "That's mine."
The lucky customer was Ross Martin from Alaska, who was the very first person to place his order back in January.
"I had no idea [he was the first]," Ross told Polygon. "I knew I was in the March shipping cycle. But there are people online who are comparing order numbers, and I never paid attention to that."
"The checkout process took everybody about the same amount of time, so he won by about a fraction of a second," Mr Luckey said.
On receiving his Rift from the Oculus founder, Ross said: "It really didn't sink in, you know, it just felt weird for the first half of the day, and then towards the end of the day it started to become reality. I felt like Charlie and the Chocolate Factory. It was amazing. Me? They chose me? I couldn't sleep that night."