Black Friday failed to boost November's sales figures, according to the British Retail Consortium (BRC).

Like-for-like sales, which exclude new stores, fell 0.4% compared with November 2014, when they had increased 0.9%. Including new stores, sales were up 0.7%, compared with a 2.2% rise in the previous year.

Total food sales grew 0.1% over the three months to November and 0.3% in the 12 months, but declined on a month-by-month basis. Non-food sales were up 3.5% over three months, ahead of their 12 month average of 2.9%.

Online sales on non-food profits in the UK grew 11.8% in November, compared with a year earlier when they had grown 12%.

Helen Dickinson, chief executive of the British Retail Consortium (BRC), said: "With growth of 0.7%, November was quite a slow month overall for retail. The picture was somewhat mixed when we look across the different categories, with half experiencing growth and the other half seeing a decline. Furniture and the home categories were the main drivers of growth for the month, with large and small electrical appliances doing particularly well, driven by Black Friday sales.
"Black Friday had an undoubtedly significant impact for the non-food categories, distburbing the build-up to Christmas: traditionally, sales in the last week of November were 25% larger than in the first week of the month. Last year already, those sales were inflated by the popularity of Black Friday deals and this year, they were 50% larger than in the first week of November.
"As consumers and retailers continue to adapt to the changing patterns of omni-channel shopping, where the lines between channels become less and less relevant, this build-up to Christmas is one of the hardest to read in year. The conversion of people's higher disposable income into retail sales shouldn't be taken for granted."
David McCorquidale, head of retail at KPMG, said: "November's relatively flat sales figures are a reality check for the retail sector with consumers holding off for a Black Friday pitted against retailers determined to hold onto their hard-earned margins. The result was that, despite the hype around Black Friday, there was minimal loosening of the family purse strings compared to last year and retailers, facing significant cost increases next year, will be striving to wean UK shoppers off the discounting drug."