By Marcus Leach
Oxfordshire engineering firm Norbar Torque Tools is celebrating the formal opening of an office in India, the latest addition to its international network.
The ribbons on the firm’s new Mumbai premises were cut by Managing Director Neill Brodey and David Moore, the Deputy Head of Mission and Head of UK Trade & Investment (UKTI) for West India, on 14 January.
With its main manufacturing site at Banbury, Norbar Torque Tools is a world-leading specialist in the design, development and production of torque tightening and measuring equipment.
The company exports 75 per cent of production and received the Queen’s Award for Enterprise: International Trade in 2009. Such has been its export-fuelled expansion that the company is predicted to outgrow SME (small or medium-sized enterprise) status this year.
Norbar Torque Tools India Pvt Ltd has been open for business since 1st January, and will provide sales and customer support under General Manager Narendra Borse. It joins a global network of companies based in Australia, China, New Zealand, Singapore and the USA.
"Norbar is already known for its product quality. The main objectives for me and my team will be to set up an efficient, customer-orientated dealer network across India, and provide excellent levels of technical support and service to Indian customers," Narendra said.
"With the formation of Norbar Torque Tools India Pvt Ltd, our innovative products and solutions can be introduced quickly to the Indian market."
Philip Brodey, Norbar Sales and Marketing Director, added this was a major step forward for Norbar.
“India is a country with remarkable potential, and the economy continues to show consistent long- term growth. A permanent presence for Norbar in India’s commercial hub of Mumbai is a major step in providing precision torque solutions for this rapidly expanding market," he said.
India is one of 12 high-growth Asian markets identified by UKTI as offering particularly rich opportunities for UK companies. Norbar has been working with UKTI since 2005 to develop its overseas business and is now supported under the Gateway to Global Growth scheme for more experienced exporters. To date, UKTI has provided services to help the company develop its market in India, Uganda, Kenya, Tanzania, including support for market research, market visits, trade show participation, export marketing and providing advice on technical and cultural issues.
Norbar will be working with UKTI to raise its profile within the Indian engineering industry.
“I am delighted to have been invited to open Norbar’s impressive new facility in Mumbai," David Moore said.
"It is a sign of the company’s commitment to the Indian market and to doing business in India for the long term. I, and my team at the British Deputy High Commission, look forward to working with Norbar both here and in the UK to help them expand their business in India.”
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